Missing letter changes the meaning of a crucial word on a South Bend, Indiana sign

If you ever wondered how much difference just one letter can make when it comes to a message, ask the thousands of people who drove by a digital billboard near the intersection of Ironwood and Indiana 23 between Thursday and Monday morning.

The ad urged people to go to the Website southbendon.com for a look at the “15 best things about our pubic schools.” That’s right, the billboard said “pubic” instead of “public” schools.

Responsibility for the spelling error has been claimed by the Blue Waters Group. The company does work for the city of South Bend’s re-development commission to promote the city.

As of late afternoon on Monday, a representative from the Blue Waters Group indicated the content of the billboard had been fixed and the digital message was up and running again.