Retailers Offering ‘Black Friday’ Deals Earlier
DALLAS (CBSDFW.COM) – Before the kiddos have even had a chance to say “trick-or-treat,” retailers have already rolled out the holiday goods.
Shopper Sandy Moore was at a Dallas Target store in late October, buying up Christmas presents for her family. “I thought I’d get on it early,” she said. “I started in mid-September and I’m trying to have everything done and wrapped by Thanksgiving.”
And retailers are ready for her and others like her. Many stores are running early discount specials and sales.
Expert’s say that means shoppers can expect good bargains throughout the entire season. “I think five years ago or even two years ago, retailers were keeping their pricing high and planning to discount after Christmas,” explained Mike Davis, an economics professor at the SMU Cox School of Business. “Now, I think more and more retailers are going to be more competitive right from the opening gate.”
The early shopping season push is especially apparent online. Retailers are already planning for big cyber sales. For example, Sears will run Cyber Black Friday deals every Friday, starting now through November 26.
“It’s part of this growing trend we’ve seen for several years now,” Davis said. “More and more consumers are more comfortable buying online. They trust the system now and there’s a lot of deals out there from online retailers.”
Despite the early push, Davis is still predicting holiday spending will be flat. He thinks consumers will spend, but they’ll be cautious to not run up debt. “We’re not going to see a train wreck, but we’re not going to see this sparkling burst of consumer confidence,” he said.
Shopper Tina Graham said she starts bargain hunting early. Graham has four sons to shop for, and they’re asking for everything from electronics to bicycles. “I like to be a planner, with four kids,” she said.
This year, it seems early-bird shoppers will have not problem finding a good bargain. “I’ll see e-mails as far as sales coming up and go ahead and order things while I know they’re available now and get them and have them ready to go,” Moore said.