ARLINGTON (AP) – A custom Texas license plate bearing the word FERRARI drew the biggest bid at an auction of vanity plates.

The plate drew a $15,000 bid at an auction at Cowboys Stadium in Arlington on Thursday, beating out COWBOYS, easily the most hyped plate of the sale.

The COWBOYS plate sold for $11,500 to a Dallas woman.

My Plates is the private vendor Texas has chosen to market the specialty plates. It auctioned 33 plates in all — the first auction in which Texans could get personalized plates with any seven characters they chose. Other big winners were plates bearing the words “GO HORNS” and “RANGERS” each sold for five figures.

Keeping up with the Metroplex rivalry, FT WORTH went for $5,000, DALLAS sold for a deal of $1,500

The plates bought at the auction are good for 25 years — a first in the state — and can be renewed for 10 years each after that. They can also be re-sold by the winning bidder. Auction proceeds will be shared by the state and My Plates.

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