NORTH TEXAS (CBSDFW.COM) – As North Texas gears up for the Super Bowl, hotels and party planners are preparing for an event like we’ve never seen.
The Black Eyed Peas, P. Diddy, Prince and Pamela Anderson are all host red-carpet events in Dallas-Fort Worth.
The days before the football game promise to be some of the most exciting, flashy and star-packed weekends in North Texas history.
Axxis Sports and Entertainment bought out every room at Hotel ZaZa for Super Bowl weekend, where they will throw the annual Leather and Laces party.
“It’s the biggest, sexiest most fun party that you can imagine for the Super Bowl,” said Paul Salfen, of Axxis Sports and Entertainment. “Just a complete over-stimulation of the senses.”
Several celebrities are already signed on to attend. “There’s Adam Sandler, Jennifer Aniston, Dave Matthews, Brooklyn Decker, Adrian Brody,” Salfen confirmed as guests, “You never know who you’re going to see here.”
The party is open to the public, for a steep price. General admission tickets start at $450, with VIP passes going for $850 a person.
Playboy is also throwing a Super Bowl bash at the Aloft Hotel in downtown Dallas, which is being re-branded and transformed into the Bud Light Hotel.
“We’ve been doing this for 10 years and every year it gets bigger and better,” said Stacy Collins, of Playboy. “What’s not to love about girls in lingerie, sexy attire, drinks, great music, the party is going to be off the hook.”
The magazine held casting calls in Dallas Wednesday and Thursday to up the “eye candy” for the event.
Getting into the exclusive party is a bit tricky. It requires a pricey package deal that includes your hotel stay and tickets to the game, or a special invitation from the magazine.
The Black Eyed Peas are also throwing a party at the Tower Building in Fair Park Friday. It is invitation only but you can join P. Diddy there Saturday for the cool cost of $500 a ticket.
While Hollywood faces are taking over North Texas, corporations are also playing a part. ESPN and Coors Light are both hosting parties in the Fort Worth Stockyards.
“They wanted something with the Texas flair and what better than the world’s largest honky tonk to come out and show our Texas side?” asked Marty Travis, of Billy Bob’s.
The dance hall will play host to 6,000 guests of the Coors Brewing Company and offer live bull riding, dancing, drinks and music by Uncle Cracker, Casey Donahue and Blake Shelton.
“We’re expecting athletes, celebrities, and some people I can’t talk about really,” said travis, “We know if we take care of the Super Bowl and take care of their fans they’re going to want to come back.”
So whether you’re country or hip hop, Dallas or Fort Worth, event planners are hoping to show visitors that the parties are also bigger in Texas.