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Stores Changing Coupon Policies

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DALLAS (CBS 11 NEWS) - Local coupon enthusiasts applaud a national retailer that is clarifying its policies, but Ruth Garrett of Fort Worth says she’s concerned that unethical coupon savers are giving others a bad name.

Minnesota-based Target Corporation has added new information to its website.  A company spokesperson calls it a modification in their policy, and not a change.  The company says it wants to be consistent in the way it accepts or rejects coupons but Garrett believes those who use coupons fraudulently are behind the revision to the website.

“I think the fraudulent people, they’re going to hate this,” says Garrett.

SMU Cox School of Business Professor Dr. Dan Howard estimates 20 percent of coupons redeemed are redeemed fraudulently.  He calls those consumers thieves.

“Essentially stealing on the part of consumers,” says Howard.  “What they do is they bring in coupons and attempt to buy products for which they know, in advance, the coupon was not intended” he adds.   Garrett and Howard applaud Target’s decision to update its website because they believe it will re-enforce the rules for everyone.

On Monday, a Denton woman was arrested for allegedly stealing coupon inserts from several newspapers in a coin-operated vending machine.

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