FORT WORTH (CBSDFW.COM) – It would cost millions of dollars to reopen Fort Worth’s pools, and without PETA, the city would struggle to fund the service.

People for the Ethical Treatment of Animals, better known as PETA, says it will help foot the bill, though.

The animal rights group wants to pay the city to hang up signs next to the pools with the picture of an attractive mermaid at the bottom of the ocean surrounded by fish.

The sign reads, “Try to relate to who is on your plate. Fish are friends, not food.”

The idea of paid ads made a splash at city hall.

“Well its interesting to say the least,” said Mayor Betsy Price. “We appreciate their thoughts. We appreciate their concerns. And it rings a light bulb. Maybe we do, go to ads. Maybe we go there.”
The last time PETA bought ad space it was with Octomom Nadya Sulemon.

PETA paid $5,000 to put a sign in her yard reading, “Don’t let your dog or cat be an Octomom, spay or neuter.”

In a letter to Fort Worth’s parks director, PETA wrote, “Our offer is a win-win solution. Fort Worth’s pools will net themselves a paying sponsor, and people will be reminded that fish are smart, fascinating, and sensitive animals who deserve compassion.”

If ads are sold around pools, the parks department doesn’t want to drown in citizen complaints.

“You just never know where the citizens are going to come down and we’ll have to be careful with all aspects of that,” Price said. “But it’s creative to say the least!”

Price says the idea of paid ads at pools is very much afloat and all ideas are on the table.

PETA representatives said they didn’t have a dollar figure in mind or how many pools they’d want the billboards posted around but, they would work with the city on the terms.