GameStop Apologizes For Competitor Coupon Fiasco

GRAPEVINE (CBS) – Take note retailers: the video game community is passionate about their hobby and won’t tolerate being messed with.

Grapevine-based video game retail chain GameStop has issued an apology to their customers for yanking a pre-packaged coupon from PC editions of “Deus Ex: Human Revolution” by giving away $50 gift cards to those affected.

The blog SlashGear reported that GameStop sent an email offering to make amends for their poor decision last week.

Sent to members of the Power Up Rewards program and those who pre-ordered the game, the email from GameStop chief executive officer Paul Raines stated, “Earlier this week, GameStop removed a competitor’s coupon from standard edition PC versions of ‘Deus Ex: Human Revolution,’ a recent release by SquareEnix. We were not aware that the product box would contain this competitor’s offer. We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and SquareEnix, the publisher of this game. And for this, we are truly sorry.”

“For your inconvenience, we would like to offer you a free $50 GameStop gift card and a ‘Buy 2 Get 1 Free’ pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience. Please bring in this email and your store receipt or order confirmation from and present it to a Game Advisor.”

According to PC Magazine, GameStop has not made an official statement regarding walk-in customers who purchased a copy of “Deus Ex: Human Revolution.”

>> Capsule Reviews Of “Deus Ex: Human Revolution” <<
>> GameStop Trashes Coupons In “Deus Ex: Human Revolution” <<
>> GameStop Pulls “Deus Ex: Human Revolution” From Shelves <<

Last Wednesday, it was reported that GameStop employees were asked to open copies of “Deus Ex: Human Revolution” and throw away OnLive coupons.

GameStop posted the following response on their Facebook wall. “Regarding the ‘Deus Ex’ OnLive Codes: GameStop’s policy is that we do not promote competitive services without a formal partnership. SquareEnix packed a competitor’s coupon within the PC version of ‘Deus Ex: Human Revolution’ without our prior knowledge and we did pull these coupons. While the new products may be opened, we fully guarantee the condition of the discs to be new. If you find this to not be the case, please contact the store where the game was purchased and they will further assist.”

The video game community was unforgiving in their reaction to GameStop’s decision, which ultimately lead to the decision to offer reparations.

“Deus Ex: Human Revolution” is an action role-playing video game that was released on August 23.

  • David

    Interesting. Surely customers should be given the OnLive coupon that they were deprived of PLUS the compensation that GameStop is offering? I imagine that while customers would be happy to get the $50 GS coupon, they still want the full product that they actually thought they were purchasing?

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  • Fred

    Game Stop already had planned this response out. They need to give the original Coupon back and the gift card as a “we are a sorry” company gift. Personally I will just take the coupon, and you can keep the $50.00 to clean your stores up, they ALL smell like a guys locker room.

  • Kaysa Lacy

    Coupon + 50$ gift card.

    This is why I do not shop at Game Stop anymore. And Fred is right, it smells like a pile of dirty laundry.

  • CSW

    This is some more bad news for them, following their 20-something percent plunge in earnings reported a week or two ago. Time for me to dump that stock!

  • Travor

    From what I understand it was a competitors coupon they removed that was placed there without Game Stops knowledge. Name me one company that would not have done the same thing. Plus give a &50 credit and a buy two get one coupon to boot. Personally I think they should be commended. CSW if your willing to sell off stock that has been gaining through this economic crash I will gladly buy it from you for what you think it’s worth which is apparently nothing.

    • You Say Travor, I Say Trevor, You Say Potato, I say PotAHto.

      The problem is that to remove the coupon, they had to have opened new game packages and probably still sold them at the full retail price instead of “pre-owned”. That’s my guess.

      CSW is right. Although I wouldn’t dump the stock now, it will eventually plummet. The reasons? 1) The earnings report 2) the coupon scandal – both PR nightmares. Plus reason #3: games are being downloaded more and more, especially with Internet connections being faster. It’s just a matter of time until the brick and mortar stores selling music, games, videos, etc. are extinct.

  • bobo

    It said in the PC version of the game did it not? As a gamer, if I’m seeing someone in the store, open the packaging of the game I’m about to buy to remove something from it, I would have not paid for it, and walked out. …so I have to tell you, whatever gamer lined up and paid for the game while they watched someone remove it from the package (if that is how it happened) was stupid. …if they removed it, and re-packaged it as new, they are lucky if they don’t have gamers go sue crazy. Isn’t that illegal to do anyway?

  • John

    That’s why you just buy your games at Best Buy, Walmart/Target, and Amazon. And with Amazon, there’s np sales tax for most states. People go to GameStop because they think they’re run by fellow gamers so they have the gamers interest. The coupon fiasco shows they don’t. Let GameStop go the way of KBToys, Musicland, Suncoast, Waldenbooks, et al.

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