ARLINGTON (CBSDFW.COM) – They are a new young team, and they were facing a challenge during the 2011 World Series.
It wasn’t the Texas Rangers. The team is a group of buisness owners in a resurgent downtown Arlington.
Many of the businesses are only weeks old. So during the World Series many wondered if fans would find them, park and walk among its restaurants and shops?
So, what did business owners see? “A lot of people with jerseys on going from place to place,” said Greg Gardner, one of the managing owners of The Grease Monkey, a sports bar and eatery.
“This year has been better,” said David Morales, general manager of Fuzzy’s Taco Shop. “Its been better with the World Series.”
Consider an average weekday at a place like The Grease Monkey. There might be a lunch and dinner rush but its still pretty slow. But during the World Series? “Weekday nights were amazing,” Gardner said. “I think that is where we saw the biggest difference. Looking at numbers at think we saw about a 30-percent increase on weeknights. We couldn’t ask for more being our second month open.”
Fuzzy’s Taco Shop has been in the area for three years. Normally, October is one of their slowest months. Not this year. “Before the game, you know 45, 35 minutes before the game, we get a lot of fans here they come to see the game and get some beer and after that they go to the game and some they stay and watch here,” Morales said.
The success surprises many since Downtown Arlington is only beginning to think about marketing itself. “We talked about this this morning,” Gardner. “We’re packaging ourselves as kind of a downtown revival, is kind of the term we’re putting together.”
And they’re hoping broader marketing will make downtown an even bigger hit for future events. Gardner said they’re considering a marketing campaign to reach out to tourists staying in Dallas and Fort Worth.