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DALLAS (CBSDFW.COM) – More than half of food bank donations happen during the months of November and December.
This past holiday season the North Texas Food Bank met their goals, but they’re now headed into the slowest season for donations.
But the food bank received good news just as they prepared for leaner times.
On Friday, for the first time ever, the North Texas Food Bank received a truckload of baby food.
Jennifer Broe and her sister are the brains behind a new organic baby food called Baby Gourmet. The product, from the Canada-based company, is being tested at Wal-Mart stores nationwide.
Baby Gourmet is packaged in a plastic tube that can either be spoon-fed to a baby or eaten straight out of the container.
Ninety thousand units of the product were donated to the food bank.
Broe told CBS 11 News she made the donation to gain exposure for her brand and because she believes in the food bank’s initiative to provide healthy food for families.
“We researched a number of food banks to determine which was the best and I really support their [North Texas Food Bank] rethink hunger initiative and wanted to be a part of it,” Broe said.
Recipients of the baby food donation will be those living below the poverty level.
People living near the poverty line will also benefit from the donation. Many of those families are referred to as “food insecure”; which means at some point during the month they don’t know where their next meal will come from.
“You pay your house, you pay your car, you pay your utility bills and if there’s money left over, you pay the food,” North Texas Food Bank President and CEO Jan Pruitt said of the common situation.
Pruitt said many parents give up eating lunch and dinner, so their children can eat.
Across the country 49 million Americans are considered to be “food insecure.”
Friday the North Texas Food Bank also received a donation of one million diapers from Dallas-based Kimberly-Clark. The donation is again unique in helping those in need, when you consider that food stamps can be used to pay for baby food, but can’t be used to pay for diapers.
After the donations are distributed to community food banks in North Texas — families in 13 counties will have healthy, helpful choices for their babies.