Aggies May Sue Broncos Over 12th Man Trademark

COLLEGE STATION (CBSSPORTS.COM)–  On Sunday the Denver Broncos, and Tim Tebow in particular, were blowing the minds of football fans across the country while beating the Pittsburgh Steelers in the first round of the NFL playoffs. It was pretty much a wonderful day to be a Broncos fan, but it was also a day that may find the team in court soon.

That’s because after the Broncos beat the Steelers in overtime there was this tweet from Texas A&M’s Vice President of Marketing and Communications, Jason Cook.

From the Twitter account @Jason_Cook “FYI #Broncos, the 12th Man belongs to Texas A&M. We saw the flag today and will defend our trademark. #TAMU #gigem”

Before the game a man parachuted into the stadium waving a flag that said “12th man” and the flag was waved during the game. Which seems completely harmless and pretty much commonplace, but Texas A&M owns the trademark for it and is planning on getting its money.

It’s not the first time that the school has gotten involved in something like this, as it filed a lawsuit against the Seattle Seahawks in 2006 for the same thing. Now any Seahawks broadcasts that mention the crowd as “the 12th man” also has to mention Texas A&M’s trademark.

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One Comment

  1. Gumby Rules says:



  2. I have seen all 57 states says:

    If this once proud institution had a tv station, in lieu of a trademark, maybe they wouldn’t need to tuck their tail and run off to a different conference! Sue this, sue that, sounds a little “liberal” to me!

    1. Tim says:

      Stupid post. Intellectual property and trademark is property of Texas A&M. Just because you don’t like A&M does not make your stance is correct. Try starting a company and using “just do it” as your slogan.

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