NEW YORK (AP) – Mark Cuban’s HDNet is joining forces with sports and entertainment presenter AEG, Ryan Seacrest Media and Hollywood talent firm Creative Artists Agency to rebrand the network.
The companies announced Wednesday the relaunched network will be called AXS TV and will debut this summer with a slate of live entertainment and lifestyle programming.
The companies say the network will benefit from the reach of AEG and will provide exclusive behind-the-scenes access to live concerts, award shows and other pop culture events.
Some existing programs on HDNet will continue, including “HDNet Fights” and “Dan Rather Reports.”
Pay TV provider DISH will expand its carriage of the rebranded HDNet, resulting in AXS TV reaching more than 35 million North American households. DISH is the nation’s third largest pay TV provider.
(Copyright 2012 by The Associated Press. All Rights Reserved.)