DALLAS (CBSDFW.COM) – There is a new way to generate money for schools, and the idea is being launched here in North Texas. The program has a funny name – Schoola – but according to those involved, it is already bringing in a lot of cash.

Society Bakery, in the Lakewood neighborhood of Dallas, has long been a supporter of its local schools. So, it was no surprise when the bakery was asked to support four schools with a new kind of fundraiser. Tess Scarborough explained, “Here at Society Bakery, our motto is: Be good to your sweet tooth and give back to society.”

Schoola is similar to Groupon. The school’s PTA will negotiate deals and discounts with a local merchant, including a percentage that goes to the school. In return, the school runs ads in newsletters, emails and websites – driving business to the merchant.

The funds are collected by Savvy Source, the company that operates Schoola. They take 15 percent of the proceeds off the top.

“It’s brilliant,” said Meredith Manak, vice president of the Lakewood PTA. “It could not be happening at a more perfect time.” Indeed, public schools have been making drastic cuts to their budgets, forcing parents to look for ways to support local campuses.

“We’re already up into the thousands,” added Manak, just about the discount with Society Bakery, “and we’ve only had the deal going for two days. It’s going to go for five days.”

The Lakewood PTA plans to use the raised funds toward supplies on the wish lists of four Lakewood schools.

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