DALLAS (CBSDFW.COM) – Jim Kavanagh’s brand-new truck is big and thirsty and he’s just fine with filling it up at nearly $4.00 a gallon. “This is what it is. If you’re going to drive a truck, it’s pretty much what you’re going to pay,” explained Kavanagh.

The Plano resident survived 2008 when the economy tanked and fuel prices spiked. “In 2008, I traded the exact same truck for a BMW that got a lot better gas mileage, but I missed having my truck,” recalled Kavanagh.

Radio talk-show host, Jerry Reynolds gives car advice on his show “The Car Pro.” Reynolds says Americans have become use to higher gas prices. “I think we’ve just gotten immune to it. I think we expect it,” said Reynolds. “I’m seeing people still buying SUVs and pick-ups at a good rate right now,” he added.

According to Autodata, truck and SUV sales rose 32% in February, despite soaring fuel costs. It was the biggest sales jump since before the financial crash of ’08.

Back in 2008, gas was also approaching $4.00 a gallon. “A lot of people did what I call a panic trade. They ran out and got rid of their big cars and got little ones,” said Reynolds.

The talk-show host says this go-around is different because consumers believe gas prices will eventually fall as they did four years ago.

But Matt Gundelfinger of Dallas reminds us that there are those still feeling the pinch at the pump. “It’s painful. I drive a little car most of the time and lately I’ve been having to drive this [SUV] and it hurts,” explained Gundelfinger. “I don’t know if you ever get used to it,” he added.

Fuel analysts say the price of gas could reach more than $4.00 a gallon by this summer.

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