NORTH TEXAS (CBSDFW.COM) – The Texas Department of Transportation has started a campaign to stop distracted driving. TxDOT is saying simply – Talk. Text. Crash.

Officials say while distracted drivers still cause thousands of crashes each year most people think they are immune.

“A lot of the drivers overwhelmingly believe that using an electronic device while driving doesn’t affect their performance. So we still have work to do,” said TxDOT’s Penny Mason.

Mason said the key to changing minds is repetition.

Eventually TxDOT is hoping the Talk, Text, Crash campaign is as successful as its Click It or Ticket campaign. When Click It or Ticket began in Texas, 11 years ago, only three out of four motorists wore seatbelts. By 2010 the number of folks who buckle up was nearly 94-percent.

“Safety is our number one priority. Everything we do in these campaigns is aimed at making driving safer,” Mason said.

Last year more than 81,000 crashes on Texas roads involved a distracted driver and in 361 of those crashes someone was killed.

“We’re trying to get the message out that, ‘hey guys theses are the consequences.’ This is what happens when you participate in non-driving activities,” Mason said.

While most people associate distracted driving with cell phone, distracted driving is actually considered to be any activity that could divert a person’s attention away from the primary task of driving.
Some of those other distractions include –

• Eating and drinking
• Talking to passengers
• Grooming
• Reading
• Using a navigation system
• Watching a video
• Adjusting a radio, CD player, or MP3 player