‘Poise’ Expands To Offer Menopause Products
NEW YORK (AP) – Most little girls have “the talk” with their moms about their periods. Now the Poise brand is initiating the “second talk” with women — this time, about menopause.
Consumer-products maker Kimberly-Clark on July 23 is rolling out a line of Poise products that target 50 million American women who are or will soon go through menopause. Priced between $3.99 and $7.99, the line includes lubricant for vaginal dryness, panty freshener stickers and feminine wash for odor and cooling towelettes and roll-on gel to treat hot flashes.
Poise is trying to expand beyond pads for incontinence. But introducing consumer products is tough since people tend to be loyal to brands. Not to mention that some doctors say many of the products Kimberly-Clark is rolling out are not useful to women.
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