NORTH TEXAS (CBSDFW.COM) – Forbes Magazine is recognizing two North Texas sports teams and the reason is all about the Benjamins.
The magazine ranks the Dallas Cowboys as the third most valuable team. A wealth of lucrative television deals has helped put the ‘Boys’ worth at some $1.85 billion.
But there’s also that large, domed facility sitting off of I-30. Forbes Senior Editor Kurt Badenhausen says the new Cowboys Stadium is also raking in money.
“Almost entirely financed by Jerry Jones, it generates more than $100 million from the 300 luxury suites and 1,500 club seats that are at the building. Sponsorship revenues are more than $50 million a year,” he said.
But number three isn’t number one. The saying goes, two is not a winner and three nobody remembers, but Jerry and the ‘Boys’ are in good company.
“The Cowboys are the third most valuable franchise in the world behind only Manchester United, Real Madrid and they’re tied with the New York Yankees,” Badenhausen explained.
The Forbes list is of the 50 Most Valuable and another North Texas team managed to squeak in at the bottom of the list.
There’s no question increased attendance, a 20-year cable television deal and back-to-back World Series appearances helped land the Texas Rangers on the Forbes list for the first time.
“For baseball, success on the field helps the bottom line,” said Badenhausen. “You have more sponsors. It brings in more fans and allows you to charge higher prices.”
The Rangers close out the Forbes list at number 50, with Nolan Ryan’s team having a reported worth of $674 million.
Badenhausen says the two most valuable teams on the list, both soccer, are different from the American teams listed because their organizations are “much bigger on a global scale.”
Collectively, all of the teams on the Forbes list are worth some $53 billion.
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