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Google’s ‘Feeling Lucky’ Button Gets Playful

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NEW YORK (CBS NEWS) - Google’s ingenious marketing and creative departments — the folks who tirelessly reinvent the company’s logo in the form of “doodles” (and by so doing seem to have taken branding to a whole new realm) — have produced a new and equally irresistible gimmick.

This time around, it’s a change to the Google homepage’s iconic “I’m Feeling Lucky” button.

When you mouse-over the button, it spins like the display on a slot machine and stops on any one of several “I’m Feeling…” phrases, among them: I’m Feeling Doodley, I’m Feeling Stellar, I’m Feeling Puzzled, and I’m Feeling Artistic.

Click on one of the phrases, and you’re served a page that has to do with a Google effort and/or product or service that’s relevant to that particular phrase. “I’m Feeling Trendy” brought up the “Hot Searches” page that’s normally accessible through a link on the Google Trends home page. “I’m Feeling Stellar” delivered a page about the Hubble Telescope and the Crab Nebula in the Explore section of the Google Earth site. You can take the button for a spin yourself and see what else appears.

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