NEW YORK (AP) – A high-profile rookie quarterback gets slammed in the side of the head and his Super Bowl-winning coach describes him as “shaken up.” An All-Pro receiver admits to getting “my bell rung pretty good” as being part of the game.

NFL executives want to change the culture of the league to reduce head injuries. So far this season, there’s evidence it’s going to be a tough road. Former Pro Bowl defensive back Troy Vincent, now an NFL executive, says a culture change has to happen at every level of football.

The players’ union is requesting that the NFL put independent neurologists on the sidelines of every game and include them as part of the initial concussions examination protocol. For now, initial head trauma examinations are conducted by team physicians.

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