CBS 11 Header TXA 21 Header MeTV Header KRLD Header The Fan Header
HAPPENING TODAY: Join KRLD from 10a-7p in Downtown Carrollton as our Your Hometown Tour continues!

Local

Popular Super Bowl Ad Produced In Dallas

(credit: KTVT/KTXA) Brian New
Brian joined the CBS 11 News team in 2013 after working a...
Read More

Get Breaking News First

Receive News, Politics, and Entertainment Headlines Each Morning.
Sign Up

From Our CBS Music Web Sites

494849761 10 Popular Super Bowl Ad Produced In DallasCelebrating National Underwear Day

465887719 Popular Super Bowl Ad Produced In DallasFacebook Users – Beware The App!

 alt=JLo Shows Off Her Best Assets In New Cover

904255 10 Popular Super Bowl Ad Produced In DallasRemembering Robin Williams

 alt=Musicians Then And Now

Fantasy_tile

VOTE: Best Coaches In American Sports

DALLAS (CBSDFW.COM) - One of the most talked about Super Bowl commercials was the creation of the Dallas advertising agency – The Richards Group.

Chrysler Dodge’s two-minute “So God made a farmer” commercial featured the voice of the late radio broadcaster Paul Harvey and still images of farmers.

Stan Richards, the founder of The Richards Group, said with any commercial the goal is to have the viewer like the brand.

“The whole objective for us is to endear the brand to the viewer,” he explained.

For the Dallas based advertising agency this wasn’t its first big game.

Last year it produced the Super Bowl commercial “Seduction” for Fiat, and the year before it created a spot for Bridgestone featuring a beaver titled “Carma”.

However, Richards admits the big stage still makes him a little nervous.

“The Super Bowl is that type of environment,” he said. “You can’t be certain until the game is over and all the spots have run – how well did you do.”

Richards started the company in his garage in 1957, but it wasn’t until he found the voice of Tom Bodett to read the line “and we’ll leave the light on for you” for a Motel 6 commercial in 1986 that his agency made it big.

The Richards Group has grown to become the largest independent advertising agency in the country, yet Richards still exudes the passion from when he started.

Richards said, “I’m at the age now people ask, ‘when are you going to retire.’ The answer is never. Of all the things I do for fun, the most fun that I have is right here all day every day.”

Also Check Out:

Follow

Get every new post delivered to your Inbox.

Join 42,319 other followers