CBS 11 Header TXA 21 Header MeTV Header KRLD Header The Fan Header


Energy Drink Distributor Considering Fort Worth Expansion

View Comments
(credit: KTVT/KTXA) Joel Thomas
Joel is an Emmy Award winning journalist with more than 15 year...
Read More

Get Breaking News First

Receive News, Politics, and Entertainment Headlines Each Morning.
Sign Up

From Our CBS Music Web Sites

kluvs super 70s weekend voting 1979 dl Energy Drink Distributor Considering Fort Worth ExpansionPick The Best Song From 1979

115245513 8 Energy Drink Distributor Considering Fort Worth ExpansionCrush Of The Day: Mila Kunis

80219448 Energy Drink Distributor Considering Fort Worth ExpansionViral Video: Hilarious Southwest Safety Announcement

155742164 Energy Drink Distributor Considering Fort Worth ExpansionPick Your Favorite Victoria Secret Model

Featured Items

Fantasy_tileHottest Olympians

pet_tileYour Pet Photos

weather_tileSend Us Your Weather Photos

(credit: CBS 11 News)

(credit: CBS 11 News)

FORT WORTH (CBS 11 NEWS) - It’s the hottest type of beverage on store shelves today and the City of Fort Worth hopes to cash in on its popularity.

Energy drink sales are up 60% over the past four years and driving the beverage industry’s growth.

Now, a major distributor, of those type drinks and many others, from North Carolina is eyeing Fort Worth for a new distribution center.

It’s the type of company that makes city planners giddy about the long-term potential.

“I don’t care whether its beer or soft drinks or bottled water or energy drinks, its a resilient industry,” said business analyst Jim LaCamp. “Well, what kind of industry do you want in this environment? You want a resilient industry.”

And Carolina Beverage Group has cashed in on the industry’s resilience. The company started with just a handful of employees and a brewery back in 1997. Now it has more than 200 employees and bottles a huge variety of beverages including top selling energy drinks.

Now, the company is considering expanding into Fort Worth.

Councilman Dennis Shingleton said the company may put a regional distribution center near Alliance Airport.

Initially, the distribution center could hire around 200 people, he said.

But if they make a big enough splash in the regional beverage market, the distribution center would grow much larger.

“If this develops the way they would like it to develop, it would expand to a much larger operation of not only distribution but production,” Shingleton said.

But first, Fort Worth has to beat out competition from a site in Oklahoma.

And Fort Worth will likely throw in tax incentives to sweeten the deal.

“I think we are prepared to provide some level of abatement for them — at least for a short period of time to get them underway,” Shingleton said.

The Fort Worth City Council will discuss incentives for the company during an afternoon pre-council meeting Tuesday.

Also Check Out:


View Comments