Cell Phone Carriers Unite In Anti-Texting Ads

Get Breaking News First

Receive News, Politics, and Entertainment Headlines Each Morning.
Sign Up

From Our CBS Music Web Sites

1133928 Cell Phone Carriers Unite In Anti Texting AdsPick The Best Halloween Candy

181572784 8 Cell Phone Carriers Unite In Anti Texting AdsFunny Faced Cheerleaders

 alt=Musicians Then And Now

452359772 10 Cell Phone Carriers Unite In Anti Texting AdsBikini Models Because We're Missing Summer

 alt=Celebrities And Their Dogs

cowb thumb Cell Phone Carriers Unite In Anti Texting AdsCowboys Cheerleaders

(credit: CBSDFW.COM)

(credit: CBSDFW.COM)

NEW YORK (AP) - The country’s four biggest cell phone companies are set to launch their first joint advertising campaign against texting while driving.

They’re uniting behind Dallas-based AT&T’s “It Can Wait” slogan to blanket TV and radio this summer.

AT&T, Verizon Wireless, Sprint and T-Mobile will be joined by 200 other organizations backing the multi-million dollar ad campaign.

The campaign is unusual not just because it unites rivals but because it represents companies warning against the dangers of their own products. After initially fighting laws against cell phone use while driving, cell phone companies have begun to embrace the language of the federal government’s campaign against cell phone use by drivers.

(© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

Also Check Out: