ARLINGTON (CBSDFW.COM) — The home of the Dallas Cowboys is now “AT&T Stadium”.

Cowboys owner Jerry Jones announced the partnership at a press conference at AT&T Stadium in Arlington on Thursday.

“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years,” said Jones.  “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.”

The name change — from “Cowboys Stadium” — is effective immediately and will be reflected in “substantial signage updates” both inside and outside of the stadium.

The mobile provider will also partner with the Cowboys to deliver an interactive gameday experience for fans. This will include doubling the capacity of the stadium Wi-Fi network and enhancing the Cowboys’ mobile app.

Terms of the partnership were not disclosed.

AT&T Stadium is already scheduled to host a number of marquee national events in the coming years, including the 2014 AT&T Cotton Bowl Classic, the 2014 NCAA Men’s Final Four, and the inaugural College Football Playoff National Championship game in 2015.

(©2013 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. )

Sports Stories You May Also Be Interested In: