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‘Don’t Mess With Texas’ Credited For Less Litter

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(Credit: Texas Department of Transportation)

New look trash cans introduced in April (Credit: Texas Department of Transportation)

AUSTIN (CBSDFW.COM/AP) — Stevie Ray Vaughan first introduced the “Don’t mess with Texas” campaign in 1986. Twenty-seven years later, it’s still working.

Litterbugs apparently have learned a lesson from years of the iconic “Don’t mess with Texas” campaign to keep roadways clean.

TxDOT on Wednesday credited the anti-litter campaign with helping to reduce visible highway trash by more than a third since 2009.

The 2013 Texas litter survey involved TxDOT-maintained roads. The leading visible roadside litter has been tire and rubber debris, followed by miscellaneous paper, plastic and beverage containers. The agency found visible trash was reduced by 34 percent for the reporting period.

Agency executive director Phil Wilson says he’s extremely pleased that drivers are properly disposing of litter. The agency last year spent $47 million on picking up trash.

Three hundred new look trash cans (shown above) were introduced in April and distributed across the state as part of a revitalized “CANpaign”.

(©2013 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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