Dallas Cowboys wide receiver Dez Bryant. (credit: CBS 11 News)

Dallas Cowboys wide receiver Dez Bryant. (credit: CBS 11 News)

IRVING (105.3 THE FAN) — Cowboys receiver Dez Bryant has made a trademark of flashing the ‘X’ sign, a promotional move destined at least in part to earn him profits as he ascends to NFL greatness. But in Sunday’s win over the Rams, he flashed a “throat-cut” gesture — and in the NFL, that’s an action that costs players money.

Bryant has been fined $7,875 by the league for a throat-slash gesture made after his first-quarter touchdown. Bryant was also penalized 15 yards for unsportsmanlike conduct.

“It wasn’t really a throat slash, but I was wrong,” said Bryant, who did immediately approach coach Jason Garrett on the sideline to apologize. “I came right to him and told him this is why I got the flag.”

Bryant – whose ‘X’ sign is being incorporated into a Nike shoe campaign, said he plans to appeal the fine.

“I’m going to appeal it,” he said. “I have to. (But) I shouldn’t have done it anyway.”

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