NEW YORK (AP) – The National Football league struck a deal to show game highlights and other video content on Twitter ahead of the short messaging service’s initial public offering of stock.
The deal is part of Twitter’s “Amplify” program, which lets TV broadcasters show ad-supported video clips in users’ Twitter feeds as the users discuss what they are watching on TV in real time. Other partners include The Weather Channel, the National Basketball Association, Warner Music and CBS.
The NFL and Twitter said Thursday that the deal will let football fans interact with NFL video content created specifically for Twitter – on computers, tablets or mobile devices. Content will include highlights from in-game highlights from NFL Network’s Thursday Night Football and clips from other regular season and postseason games, along with news, analysis and fantasy football advice.
The NFL said this is the first time it has partnered with a social media company.
(©2013 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)
- New Dallas County DA: ‘I’m A Servant Leader’
- Council Hears City’s Plan To Save Dallas Police And Fire Pension
- Denzel Washington Tells D.C. Reporters, “How ‘Bout Them Cowboys!”
- PETA Offering $5,000 Reward In Fatal Horse Neglect Case
- Texas Eyes Immunizations As More Kids File Exemptions
- Climber Falls To Her Death In Grapevine
- Tricks To Using The New iPhone Software
- Click To Text In The “Show Your Spirit’ Sweepstakes
- Ben & Skin Parody: Rangers Won’t Die
- Johnny Manziel’s Popularity Plummets
- PHOTOS: Your Pet Pictures