DAYTONA BEACH, Fla. (AP) – Toyota Motor Corp. is the first company to land naming rights at the revamped Daytona International Speedway.
The Japanese automaker and International Speedway Corp., which owns the famous Florida track, announced the deal Thursday at the Chicago Auto Show.
The 11-year agreement, which begins in 2015, will provide Toyota with naming rights to one of the five massive fan entrances at the redesigned speedway. Toyota will have more than 20,000 square feet with which to work with.
The deal makes Toyota an official partner of the Daytona 500 and gives the company pace-car privileges. The means a foreign manufacturer will lead the field under caution at “The Great American Race.”
Daytona is undergoing a $400 million renovation.
(© Copyright 2014 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)
- Amber Alert Issued For Teen Believed To Be In Danger
- Mother Whose Children Died In Hot Car In May Arrested
- Man Charged With 7 Counts Of Deadly Conduct
- Parkland Trauma Staff Recalls Police Ambush
- Goodbye Valley View Mall, Hello Dallas Midtown
- Azle Residents Take Quake Concerns To Austin
- Cowboys’ Romo Update: Complication In Back Surgery
- TCU Students Demand Higher Quality Toilet Paper
- Garland Police Arrest Teen Suspect For 7-11 Clerk Murder
- Owner Reunites With Dog 4 Months After ‘Dognapping’
- PHOTOS: Your Pet Pictures