Business

‘Got Milk?’ Ad Campaign Ends After 20 Years

View Comments
Milk being poured in to a glass. (credit: Graeme Robertson/Getty Images)

Milk being poured in to a glass. (credit: Graeme Robertson/Getty Images)

From Our CBS Music Web Sites

453641528 10 Got Milk? Ad Campaign Ends After 20 YearsAdorbale Baby Animals To Put A Smile On Your Face

christmas on kluv dl Got Milk? Ad Campaign Ends After 20 YearsListen To Christmas Music

176461204 10 Got Milk? Ad Campaign Ends After 20 YearsWomen With Santa

 alt=Musicians Then And Now II

452359780 10 Got Milk? Ad Campaign Ends After 20 YearsMissing Summer?

sx Got Milk? Ad Campaign Ends After 20 Years Victoria's Secret Fashion Show

NEW YORK (CBS NEWS) - Did Americans sour on Got Milk?

The ad campaign has been wildly popular for the milk industry, but yet it hasn’t been able to stop a prolonged slide in American milk consumption.

That could be one reason why the Milk Processor Education Program has decided to end ‘Got Milk?’ and say goodbye to the flashy ads featuring celebrities with milk mustaches. Instead, the milk program is going to use regular people doing regular things to sell milk, and will use the tagline ‘Milk Life.’

The first commercial for the campaign featured a man trying to answer “Aaron Burr” to win $10,000 from a radio station. The man, with a mouthful of peanut butter, ran out of milk and couldn’t respond to the question from the radio host. The campaign was a hit, and went national. Some 300 stars would appear in its ads over the course of 20 years.

Click Here To Read More From CBS News

Latest News:

Top Trending:

View Comments