ARLINGTON, Texas (105.3 THE FAN) – Usually the idea of alcohol and attending a sporting event go hand in hand.
But that would not be the case Saturday at the Final Four from AT&T Stadium as the NCAA was not selling alcohol and booze could not be found … unless of course you managed to find yourself in a suite.
My broadcast partner, Cory Mageors, and I discussed how much money was likely lost because of this.
We decided on $378,000.
That was based on a conservative attendance of 80,000 and Cory insisting one-sided of attendees would’ve been drinking. That’s 27,000 people imbibing two drinks each (that’s 54,000 beers) times $7 a pop, which equals $378,000.
That’s a lot of lost potential revenue, but it didn’t seem to bother the fans as they were amped up all night!
(©2014 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)
- Bill Jones’ Pro Football Hall of Fame Ballot
- Felix Scores 20 To Lead Texas Over Texas Tech 69-59
- No. 6 Texas Women Beat Iowa State 65-49
- Ellis Has Double-Double For No. 7 Kansas In 75-56 Win At TCU
- Dallas Police Searching For Missing 89-Year-Old Woman
- Texas City Working To Turn Sewer Water Into Tap Water
- Plano Man Killed After Reentering Burning Home To Retrieve Phone
- Allen ISD’s $60 Million Football Stadium Closed For Months
- Spring One Day, Thundersleet The Next
- North Texas Man “Crowdfunds” $90,000 Birthday Party
- PHOTOS: Your Pet Pictures