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Online Clothing Company Delivers Men’s Style

By Aparna Zalani |CBS 11 Special Projects Producer|
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FORT WORTH (CBS11 NEWS) - Every one’s crazy about a sharp dressed man. And, if you are one of those men who hate going to the malls, what do you have to do to get there?

Enter – a website catering to men’s fashion. “It is short for bomb fellow – think bombshell meets fellow,” says founder Bernie Yoo.

The idea appeals to several north Texans. Carrollton resident John Sypert says he doesn’t think it’s a bad idea. He says he might try it, “if they pay for his clothes.”

Yeah… that’s not going to happen.

But does offer three plans ranging from $69 to $200 per item. They claim the clothes are handpicked by personal stylists assigned to you. “There’s no subscription fee, no styling fee. And you only pay for the clothes you keep,” says Yoo.

A box of clothes (credit: Aparna Zalani, CBS 11 Special Project's Producer)

A box of clothes (credit: Aparna Zalani, CBS 11 Special Projects Producer)

Ajay Mehta – a Dallas based tech professional has been using Bombfell for more than two years. While he’s silent on his sartorial elegance, he says” I’m not a slob either.” Mehta finds Bombfell a good addition to his collection. “It’s a good way to compliment some of your items in your wardrobe,” he says.

Web designer Albino Martinez of Fort Worth has been using Bombfell for some time now. He’s pleased with what he gets, “they do provide a better quality clothes. I don’t find these clothes in the mall.” Also, he likes the free shipping and returns.

Before the package comes to your door, the company sends a preview email with pictures of the clothes you will get. You have two days to give it a thumbs up or a thumbs down. And you only pay for the clothes you buy.

Bombfell says you can communicate with your personal stylist via email or video chat.

(©2014 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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