ARLINGTON (CBSDFW.COM) – Arlington is poised for two major developments and an image make-over with a new logo and marketing plan.
The city is on the verge of announcing a major new hotel at the site of the convention center in its entertainment district. Sources say Arlington has worked with a major resort developer for years on the project and it could finalize a deal by next month.
“We’re kind of coming down to the wire now,” Mayor Robert Cluck said.
“We used to be that far apart,” he said with arms stretched wide before bringing his hands together closely. “And we kind of brought it down. We’re about that far apart now. That’s close! The city will not own the hotel; private investors will. Our part will come in incentives.”
The other project would demolish the city’s aging main library across the street from city hall downtown.
“This one is basically worn out,” Cluck said. “It costs a lot of money every year just to keep it up.”
Library workers are plagued by an antiquated electrical system, rusting pipes and asbestos in the walls. One worker said a simple cracked pipe in a wall cost twice as much to fix as normal because workers have to deal with the asbestos.
A new, modern library would be built behind city hall and a massive retail, commercial and residential project would go up where the old library sat.
The new, $24 million library would start where city council chambers is now and form a u-shape around what is current city hall’s parking lot. The current parking lot would become the green space. Across the street the private development would be tied into the area with walking spaces added to the streets surrounding the two blocks.
“We’ve already got some great restaurants and small businesses like myself moving in,” said Scott Morris, owner of Maren Karsen Salon, which recently opened north of city hall. “And I think residences, condos or whatnot, would just add to it.”
And in June, the old Arlington emblem (a stylized red and blue “A” with a star in it’s center) will be replaced.
The new logo will be part of a marketing campaign highlighting Arlington’s quickly evolving new face.
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