NASCAR

3M Reaches Sponsorship Deal With Jeff Gordon

(Photo by Todd Warshaw/Getty Images for NASCAR)

(Photo by Todd Warshaw/Getty Images for NASCAR)

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CONCORD, N.C. (AP) – 3M has reached a three-year deal with Hendrick Motorsports and will serve as Jeff Gordon’s primary sponsor for 11 races a season starting in 2015.

The deal was announced Tuesday. 3M will serve as the associate sponsor for Gordon’s No. 24 Chevrolet in all other races from 2015-17.

3M had been on Greg Biffle’s car for Roush-Fenway Racing.

Gordon is a four-time NASCAR champion, and his 90 victories rank third on the career wins list. He’s second in the points standings, with two wins and 15 top-10s in 22 Sprint Cup races this season.

All five of 3M’s business units, which comprise more than $31 billion in annual sales, will use the sponsorship in consumer promotions, product launches and business-to-business opportunities.

(© Copyright 2014 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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