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Jerry Jones: Forbes’ $3.2B Valuation Hasn’t Helped On Field

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(Photo by Tom Pennington/Getty Images)

(Photo by Tom Pennington/Getty Images)

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IRVING (105.3 THE FAN) – For the 8th straight year, the Dallas Cowboys were named the NFL’s most valuable franchise by Forbes. Cowboys owner Jerry Jones isn’t impressed.

The owner of the team valued at $3.2 billion joined the G-Bag Nation on 105.3 The Fan on Friday.

“I really didn’t get into this thing for the financial aspect of it,” said Jones. “As a matter of fact, I had to overcome getting into it because of the finances because it was in such poor shape….I had a little money. I gave it all up to buy the Cowboys.”

Jerry Jones

after the 50 minute press conference jerry jones held court with the media for another 20 minutes Jerry Jones: Forbes $3.2B Valuation Hasnt Helped On Field
105.3 The Fan

Jones said he never imagined the team would exceed $3 billion in value — especially with the challenges the NFL was facing in the 80’s.

But he’s also not sure the value is doing anything to improve his team on the field.

“More importantly, the big thing is, to use anything we can — whether it be pride or recognition — use any of that to make a first down. I don’t know that that ranking has helped us make a first down, but if there’s a way to try to leverage it, I’ll do it.”

How about getting rid of the league’s hard salary cap? Surely that would benefit the cash-heavy Cowboys.

“Good luck on that,” Jones said while laughing. “I kind of tossed that out in the last negotiation we had, and it didn’t get very far.

While Forbes considers everything from revenue to stadiums to debt in its valuations, the only true way to know the value of a franchise is its sales price.

Recently, the Los Angeles Clippers sold for $2 billion at a time when Forbes had a $575 million valuation on the franchise.

“It’s pretty well known that we’ll never know what it’s actually worth — what it sales for — cause that’s not going to happen.”

(©2014 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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