Advertising

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Anheuser-Busch “Disappointed” In NFL

Anheuser-Busch’s sponsorship fees alone are worth an estimated $50 million a year, according to sponsorship consultancy IEG.

09/16/2014

A man puffs on an electronic cigarette. (credit: Bruce Bennett/Getty Images)

Congressional Report Presses For E-Cigarette Rules

Concerns about electronic cigarettes, including flavors and marketing that could appeal to young people, underscore the need to regulate the fast-growing industry, according to a Congressional report released Monday.

04/14/2014

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A Completely Generic Advertisement

Does every advertisement seem the same to you? This video captures every cliché and popular tactic and combines them into one very generic commercial.

03/27/2014

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The Secret Science Of Advertising

Successful advertising uses a variety of tricks and techniques to influence consumers. Here are some of the industry’s most effective and influential tactics.

03/26/2014

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Proposed Tax Increase Applauded By Oak Cliff Business Owners

Two meetings are being held in north Oak Cliff to discuss raising taxes on businesses in the area. While that news isn’t shocking, believe it or not most businesses are onboard with the idea.

CBSDFW.COM–03/06/2014

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The Best Ways To Stop Junk Mail

Advertisers call it direct mail, but most people just call it junk. If credit card offers, insurance quotes and sales pitches are stuffing your mailbox, we can help get rid of it.

02/27/2014

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Court Ruling May See Super PAC Money Rise In Texas

A recent federal court ruling essentially overturned Texas’ ban on political action committees that can spend lavishly as long as they aren’t coordinating with political campaigns.

02/17/2014

New York City Prepares For Super Bowl XLVIII

Top 5 Super Bowl Commercials

People watch the Super Bowl for the commercials as well as the football. Here are the top 5.

01/29/2014

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Why Advertising On Radio & TV Works

Without advertising, viewers would not be able to see such outstanding programming such as “NCIS,” “Wheel of Fortune” and NFL football, just to name a few.

12/11/2013

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I-Team: Walgreens Shoppers ‘Paying The Price’

You’ll probably start scrutinizing your shopping receipts a little more closely after you hear what happened to the CBS 11 I-Team. A popular retail store repeatedly overcharged us on typical household items we thought we were buying on sale.

CBS 11–09/24/2013

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Playboy Told To Remove Sign From Texas Road

TXDOT ordered the removal of the sign, called “Playboy Marfa,” because Playboy does not have a license for outdoor advertisement in Texas.

07/04/2013

(credit: CBS 11 News)

Plano Teen Raising Awareness About Captured Soldier

A Plano teenager is on a personal crusade to find to a U.S. solider being held captive in Afghanistan.

CBS 11–05/03/2013

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