Coca-Cola Consolidates Marketing For Most Well-Known DrinksCoca-Cola, under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single marketing theme.
Jobs Report: AdvertisingThis is a great career for people looking to exercise their creative sides, and be well paid for it.
With Fierce Competition, Blue Bell Counting On Loyal Customers For ReturnBlue Bell spent more than a century cultivating its image of the little creamery in Brenham. But a North Texas college professor cautions that homespun ads are way down its "to-do' list in these modern times.
NBA Commish: Having Jersey Sponsors In NBA 'Inevitable'Commissioner Adam Silver thinks it's 'inevitable' that the NBA will one day take after European sports and have sponsor names on jerseys.
Twitter Now Tracks Apps You've InstalledTwitter said that it is now tracking what other apps its users have installed on their mobile devices, so that it can target content and ads to them in a better way.
Anheuser-Busch "Disappointed" In NFLAnheuser-Busch's sponsorship fees alone are worth an estimated $50 million a year, according to sponsorship consultancy IEG.
Congressional Report Presses For E-Cigarette Rules Concerns about electronic cigarettes, including flavors and marketing that could appeal to young people, underscore the need to regulate the fast-growing industry, according to a Congressional report released Monday.
A Completely Generic AdvertisementDoes every advertisement seem the same to you? This video captures every cliché and popular tactic and combines them into one very generic commercial.
The Secret Science Of AdvertisingSuccessful advertising uses a variety of tricks and techniques to influence consumers. Here are some of the industry's most effective and influential tactics.
Proposed Tax Increase Applauded By Oak Cliff Business OwnersTwo meetings are being held in north Oak Cliff to discuss raising taxes on businesses in the area. While that news isn’t shocking, believe it or not most businesses are onboard with the idea.
The Best Ways To Stop Junk MailAdvertisers call it direct mail, but most people just call it junk. If credit card offers, insurance quotes and sales pitches are stuffing your mailbox, we can help get rid of it.
Court Ruling May See Super PAC Money Rise In TexasA recent federal court ruling essentially overturned Texas' ban on political action committees that can spend lavishly as long as they aren't coordinating with political campaigns.