Blue Bell spent more than a century cultivating its image of the little creamery in Brenham. But a North Texas college professor cautions that homespun ads are way down its “to-do’ list in these modern times.
Commissioner Adam Silver thinks it’s ‘inevitable’ that the NBA will one day take after European sports and have sponsor names on jerseys.
Twitter said that it is now tracking what other apps its users have installed on their mobile devices, so that it can target content and ads to them in a better way.
Anheuser-Busch’s sponsorship fees alone are worth an estimated $50 million a year, according to sponsorship consultancy IEG.
Concerns about electronic cigarettes, including flavors and marketing that could appeal to young people, underscore the need to regulate the fast-growing industry, according to a Congressional report released Monday.
Does every advertisement seem the same to you? This video captures every cliché and popular tactic and combines them into one very generic commercial.
Successful advertising uses a variety of tricks and techniques to influence consumers. Here are some of the industry’s most effective and influential tactics.
Two meetings are being held in north Oak Cliff to discuss raising taxes on businesses in the area. While that news isn’t shocking, believe it or not most businesses are onboard with the idea.
Advertisers call it direct mail, but most people just call it junk. If credit card offers, insurance quotes and sales pitches are stuffing your mailbox, we can help get rid of it.
A recent federal court ruling essentially overturned Texas’ ban on political action committees that can spend lavishly as long as they aren’t coordinating with political campaigns.
People watch the Super Bowl for the commercials as well as the football. Here are the top 5.
Without advertising, viewers would not be able to see such outstanding programming such as “NCIS,” “Wheel of Fortune” and NFL football, just to name a few.