JCPenney CEO Ron Johnson said that the department store chain is resurrecting the word “sale” in promoting its monthlong events, the latest change to reverse a drop in customers.
Six months after AT&T’s deal to buy T-Mobile collapsed, T-Mobile’s ads are going back on the attack against a favorite target — AT&T and their network’s handling of the iPhone.
It could soon cost a little more to stay in a big Dallas hotel. The Dallas City Council is considering allowing hotels, with more than 100 rooms, to charge an additional 2-percent in sales tax.
In hopes of bringing in more revenue, the Irving Independent School district has joined a national advertising network specifically for schools. The hope is to sell corporate ad space for hundreds of thousands of dollars a year.
The rooftop of a suburban high school is not a location that companies usually consider prime advertising real estate. But in Humble Independent School District, it may be. The district’s high school is directly in a flight path for Houston’s Bush Intercontinental Airport.
Do you recall, the most “Perfect Christmas Crowd-Bringer” of all? That’s how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a 1939 book written by a company advertising copywriter and given free to children as a way to drive traffic to the stores.
Everyone wants flawless skin, flat abs and a fab rear. But men don’t always admit it. So, some companies that sell products feel they have to walk a fine line between men’s vanity and masculinity.
Celebrities are gabbing about it openly. A growing number of grooming products cater to it. The vagina is becoming big business.