Super Bowl advertisers are learning the art of the tease.
Can you believe that it has been nearly 43 years since President Nixon signed a bill into law that banned cigarette advertising on radio and television? We were in the Vietnam War.
Coca-Cola became one of the world’s most powerful brands by equating its soft drinks with happiness. Now it’s taking to the airwaves for the first time to address a growing cloud over the industry: obesity.
Google may have to cough up the $22.5 million fine it agreed to pay in order to settle FTC claims that it illegally bypassed user privacy settings in Apple’s Safari web browser.
The NBA Board of Governors approved a new look for uniforms and a couple of changes in the use of video replay.
JCPenney CEO Ron Johnson said that the department store chain is resurrecting the word “sale” in promoting its monthlong events, the latest change to reverse a drop in customers.
Six months after AT&T’s deal to buy T-Mobile collapsed, T-Mobile’s ads are going back on the attack against a favorite target — AT&T and their network’s handling of the iPhone.
It could soon cost a little more to stay in a big Dallas hotel. The Dallas City Council is considering allowing hotels, with more than 100 rooms, to charge an additional 2-percent in sales tax.
In hopes of bringing in more revenue, the Irving Independent School district has joined a national advertising network specifically for schools. The hope is to sell corporate ad space for hundreds of thousands of dollars a year.
The rooftop of a suburban high school is not a location that companies usually consider prime advertising real estate. But in Humble Independent School District, it may be. The district’s high school is directly in a flight path for Houston’s Bush Intercontinental Airport.
Do you recall, the most “Perfect Christmas Crowd-Bringer” of all? That’s how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a 1939 book written by a company advertising copywriter and given free to children as a way to drive traffic to the stores.
Everyone wants flawless skin, flat abs and a fab rear. But men don’t always admit it. So, some companies that sell products feel they have to walk a fine line between men’s vanity and masculinity.