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Advertising

A look at the downtown Dallas skyline. (credit: Matt Goodman/KTVT/KTXA)

Convention & Visitors Bureau Wants New Tax For Advertising

It could soon cost a little more to stay in a big Dallas hotel. The Dallas City Council is considering allowing hotels, with more than 100 rooms, to charge an additional 2-percent in sales tax.

2012/05/07

Irving ISD Wooing Corporate Advertisers For Schools

In hopes of bringing in more revenue, the Irving Independent School district has joined a national advertising network specifically for schools. The hope is to sell corporate ad space for hundreds of thousands of dollars a year.

2012/03/28

Texas Schools Look To Advertising To Fill Budget Gaps

The rooftop of a suburban high school is not a location that companies usually consider prime advertising real estate. But in Humble Independent School District, it may be. The district’s high school is directly in a flight path for Houston’s Bush Intercontinental Airport.

2012/02/17

Rudolph the Red-Nosed Reindeer Christmas decoration. (credit: Alex Wong/Getty Images)

Scrapbook Tells How Rudolph Went Down In History

Do you recall, the most “Perfect Christmas Crowd-Bringer” of all? That’s how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a 1939 book written by a company advertising copywriter and given free to children as a way to drive traffic to the stores.

2011/12/23

(credit: Daniel Garcia/AFP/Getty Images)

Marlboro Man Meets Moisturizer

Everyone wants flawless skin, flat abs and a fab rear. But men don’t always admit it. So, some companies that sell products feel they have to walk a fine line between men’s vanity and masculinity.

2011/10/27