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goes down easy

(credit: CBSDFW.COM)

Brewery Owner Addresses “Goes Down Easy” Blonde Beer Slogan

A Dallas brewery was trying to get the word out about one of its brews. So it came up with what was thought to be a catchy slogan. But the idea kind of backfired when the ad campaign came under fire online.

CBSDFW.COM–10/22/2013

A promotional van for the Dallas Blonde includes its "Goes Down Easy" slogan. (credit: Deep Ellum Brewery)

Critics Say Dallas Brewery Ad Campaign Promotes Rape Culture

To celebrate the one year anniversary of it’s Dallas Blonde beer, Deep Ellum Brewery came up with the tagline “goes down easy.”

CBS 11–10/22/2013