The Cowboys’ traditional wearing of white ‘throwback’ helmets isn’t football-driven; it’s marketing driven. Now comes the NFL’s ruling against the use of “alternate” helmets, which isn’t safety-driven; it’s PR-driven.
Beleaguered department store JCPenney named Kraft Foods executive Debra Berman as senior vice president of marketing to help revitalize the struggling brand.
If you’re following the saga of NBA player Dwight Howard you know he’s looking at both NBA teams in Texas – the Dallas Mavericks and Houston Rockets.
For the 24th consecutive year, a hot subject at Valley Ranch is the seeming discord between something Jerry says and something someone else in power (in this case, coach Jason Garrett) says.
Victoria’s Secret has become a household name by making ‘sexy’ mainstream. But as the lingerie retail giant competes for new customers, some parents say they’ve gone too far – and too young – by marketing to teens and tweens.
Celebrities are gabbing about it openly. A growing number of grooming products cater to it. The vagina is becoming big business.