Montgomery Wards

Scrapbook Tells How Rudolph Went Down In HistoryDo you recall, the most "Perfect Christmas Crowd-Bringer" of all? That's how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a 1939 book written by a company advertising copywriter and given free to children as a way to drive traffic to the stores.
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