NBA Players Take Steps Toward Equality In Limited Edition SneakersStarting with MLK Day and coinciding with Black History Month, NBA players and shoe companies are honoring the past and creating a dialogue about the future through footwear.
Michael Jordan & Hornets Score With Jumpman LogoThanks to the NBA's new contract with Nike, the Hornets will get unique merchandise this season with the 'Jumpman' logo, which represents Hornets team owner Michael Jordan.
Is Nike Joining The Amazon Roster?Shares in several major sports chains hit 52-week lows on word that Nike may soon be selling its gear directly on Amazon. The deal would give Nike better exposure to Amazon's huge customer base.
Nike To Slash 1,400 Jobs, Cut Sneaker Styles In ShakeupThe sneaker maker said Thursday that it plans to focus on the hottest-selling sneakers, slash the number of styles it offers and sell more shoes directly to customers online as part of a restructuring in which it also will cut about 1,400 jobs.
Nike Unveils 'Pro Hijab' For Muslim AthletesThe Nike Pro Hijab has been in development for a year, the company said. Athletes contributed input into the product, and figure skater Zahra Lari was among those who tested it out.
Ronaldo Signs Deal With Nike "For Life"Nike and Cristiano Ronaldo have extended their long-term sponsorship deal. The Portuguese soccer star has had a contract with Nike since 2003. In a video, Ronaldo suggested that the deal was "for life."
Nike's 'Back To The Future' Self-Lacing Shoes On Sale SoonYou won’t have to go too far into the future to pull on a pair of “Back to the Future”-style self-lacing shoes. Nike has confirmed it will sell the HyperAdapt 1.0 sneakers inspired by the movie.
Olympics Provide Opportunity For Sneaker CompaniesWhile the men's basketball team's first order of business is to win the gold medal at the Rio games, there will be some other basketball business taking place on the court. Shoe business. And it can get personal.
Nike To Get Out Of Golf Equipment BusinessNike is getting out of the golf equipment business, a surprising announcement Wednesday that is sure to send Tiger Woods, Rory McIlroy and other players searching for new clubs and golf balls next season.
Nike Ad Celebrates Cleveland's NBA ChampionshipNike wastes no time in putting together THE commercial to celebrate the Cavaliers win. The Cavs gave Cleveland its first major championship in more than 50 years, and this ad captures the feeling in the city.
Nike To Release Power-Lacing Sneaker This HolidayForget about slipping out of your shoes because of loose laces, or feeling pressure from too-tight tying when doing those sprints. Nike has unveiled a power-lacing sneaker. It allows users to make the fit looser or snugger on the fly.
Sponsors Suspend Ties With Sharapova After Failed Drug TestTwo of Maria Sharapova's top sponsors have suspended ties with the Russian tennis star after she admitted failing a doping test.