Ronaldo Signs Deal With Nike "For Life"Nike and Cristiano Ronaldo have extended their long-term sponsorship deal. The Portuguese soccer star has had a contract with Nike since 2003. In a video, Ronaldo suggested that the deal was "for life."
Nike's 'Back To The Future' Self-Lacing Shoes On Sale SoonYou won’t have to go too far into the future to pull on a pair of “Back to the Future”-style self-lacing shoes. Nike has confirmed it will sell the HyperAdapt 1.0 sneakers inspired by the movie.
Olympics Provide Opportunity For Sneaker CompaniesWhile the men's basketball team's first order of business is to win the gold medal at the Rio games, there will be some other basketball business taking place on the court. Shoe business. And it can get personal.
Nike To Get Out Of Golf Equipment BusinessNike is getting out of the golf equipment business, a surprising announcement Wednesday that is sure to send Tiger Woods, Rory McIlroy and other players searching for new clubs and golf balls next season.
Nike Ad Celebrates Cleveland's NBA ChampionshipNike wastes no time in putting together THE commercial to celebrate the Cavaliers win. The Cavs gave Cleveland its first major championship in more than 50 years, and this ad captures the feeling in the city.
Nike To Release Power-Lacing Sneaker This HolidayForget about slipping out of your shoes because of loose laces, or feeling pressure from too-tight tying when doing those sprints. Nike has unveiled a power-lacing sneaker. It allows users to make the fit looser or snugger on the fly.
Sponsors Suspend Ties With Sharapova After Failed Drug TestTwo of Maria Sharapova's top sponsors have suspended ties with the Russian tennis star after she admitted failing a doping test.
Nike Drops Pacquiao In Wake Of Anti-Gay StatementsManny Pacquiao's latest disparaging comments about gays have cost him a contract with Nike. The company issued a brief statement Wednesday saying that it was severing ties with the boxer.
LeBron James Signs Lifetime Deal With NikeLeBron James has a contract with Nike that will last long after he hangs up his sneakers. The NBA megastar has signed a lifetime endorsement deal with the athletic apparel giant.
University Of Texas Agrees To 15-Year Deal With NikeA person with knowledge of the negotiations says the University of Texas has reached a 15-year licensing and apparel deal with Nike Inc.
Nike Offers Partial Refund To End FuelBand SuitNike will give partial refunds or gift cards to people who bought FuelBand fitness trackers, resolving a lawsuit that says the products can't accurately tally how many steps a user is taking or how many calories they've burned.
Nike To Become NBA's Uniform Provider In 2017-18The league said Wednesday it had agreed on an eight-year deal with Nike, which will become the first apparel partner to have its logo appear on NBA uniforms.