UFC fighters will wear uniforms made by Reebok next year after the promotion agreed to a sponsorship deal with the sports apparel company.
Anheuser-Busch’s sponsorship fees alone are worth an estimated $50 million a year, according to sponsorship consultancy IEG.
McIlroy officially made the switch to the swoosh on Monday as Nike confirmed one of the worst-kept secrets in golf, announcing it had signed a multi-year deal with the top-ranked Northern Irishman.
The Texas Parks and Wildlife Department is seeking official corporate partnerships for the first time as it struggles with budget cuts, drought and wildfires.
The front of FC Dallas jerseys will now display the AdvoCare logo through a sponsorship deal with the Texas-based nutrition and fitness company.