By Elizabeth O’Mahony

Billy Reid
70 Highland Park Village
Dallas, TX 75205
Hours: Mon-Sat 10 a.m. to 6 p.m.
Sunday: 12 p.m. to 6 p.m.

Photo Credit: Billy Reid

Highland Park Village has been revamping its image in the past couple of years with the addition of stores like Diane von Furstenburg, LAFCO, The Marquee Restaurant, and now the Billy Reid boutique. 2010 was a great year for the Billy Reid brand.  From winning the GQ Best New Menswear Designer Award to the CFDA/Vogue Fashion Fund Award, the brand has received a lot of well-deserved new attention.  Formerly at Northpark Mall, Billy Reid opened its new doors in early June and has already brought its cool, modern, Southern charm to The Village.

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Photo Credit: Billy Reid

According to Dave Gates, the store director, “We wanted to reintroduce Billy Reid in Dallas. Smaller boutique style stores work well for us and allow us to be a part of a community, and moving to an established shopping village like Highland Park Village allowed us to have that feel here in Dallas.”  When you walk into the new store, you immediately feel like you are in someone’s home.  It is comfortable, charming, and filled with special pieces, clothing and décor alike.  Says Gates, “Our new Dallas shop stays true to the Billy Reid heritage with old apothecary cabinets and reclaimed beatboard wood, and our favorite framed photos lining the dressing rooms.  We even took it a step further with clean lines, and a few modern touches like the backlit bookshelves are a really cool touch.”

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Billy Reid and Highland Park Village have already proved to be a great match and the relocation has already boosted business.  “The whole vibe and feel of our new location is really the most noticeable change.  Walking in our new Highland Park Village shop is really like walking into our home and we love that feeling,” says Gates.

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Elizabeth O’Mahony is a fashion consultant, writer, and style blogger, and mom who sees fashion as a opportunity to engage in a personal creative process. It is fun, experimental, and empowering. Her site, is dedicated to inspiring others through her own personal style. Her site explores motherhood.  You can find her on twitter @elizbonvivant.