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NEW YORK (AP) – AT&T is caving to complaints that it’s placing unreasonable limits on the “unlimited data” plans it offers smartphone subscribers.

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The cellphone company says that from now on, it will only slow down service for its “unlimited data” subscribers when they hit 3 gigabytes of usage within a billing cycle.

Previously, the company had been slowing down service when subscribers entered the heaviest 5 percent of data users for that month and that area.

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Several subscribers told The Associated Press that their data service had been throttled at just over 2 gigabytes of data use, lower than most people on AT&T’s “limited” plans.

AT&T has about 17 million “unlimited” smartphone subscribers.

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