DES MOINES, Iowa (AP) – Iowa Gov. Terry Branstad and U.S. Agriculture Secretary Tom Vilsack say they are launching a campaign against “misinformation” about a beef product known as pink slime.

Speaking Wednesday at an Iowa Statehouse news conference, the two argued a product they referred to as “lean, finely textured beef” is safe, nutritious and low in fat. Vilsack says the USDA wouldn’t allow it if the product wasn’t safe.

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Besides holding the news conference, Branstad will join with other governors Thursday to tour a Beef Products Inc. plant in South Sioux City, Neb., where the product is produced. An uproar about the product prompted Beef Products to suspend operations at plants in Amarillo, Texas; Garden City, Kan.; and Waterloo, Iowa.

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Branstad says he’ll eat some of the meat to demonstrate it’s safe.

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