DALLAS (CBSDFW.COM) – Just one day after Mitt Romney clinched the Republican nomination for president, Planned Parenthood has launched an attack ad campaign calling the candidate “wrong for women.”

READ MORE: White House Details Plans To Vaccinate 28 Million Children Ages 5-11

The organization’s political arm has unleashed a $1.4 million ad campaign against Romney on television and online.

“They have to defend themselves,” said Janice Schwarz, past president for Far North Dallas Democrats.

“It’s out of step with the majority of Texans,” said Cathie Adams, former chair for the Texas Republican Party.

Schwarz and Adams are on opposite sides of the political spectrum, but they share one common belief:
 “I think there is a war going on,” said Adams.

And the battle lines in the ‘war on women’ may well be drawn in Texas. This year, the Texas Legislature attempted to block Planned Parenthood from the federally funded Women’s Health Program, igniting political fervor.

“When they talk about abortion or contraception, that’s a war on women. That’s very personal,” said Schwarz, who worries what kind of choices a woman may have in the future if Planned Parenthood doesn’t fight back.

READ MORE: Multi-Car Crash In Trophy Club Causes Shutdown Of Highway 114

“I have a 9 year old daughter and I worry about her. I worry about the track that this country is taking,” she said.

“The ones that I’m fighting for today are my granddaughters,” said Adams, who also wonders what the future holds.

Adams sees a very different kind of war, one that threatens conservative values, prevalent in Texas.

“Liberal women have been at war against women who want to be traditional,” said Adams.

Despite strong differences, both women are happy about the focus on women in this election.

“I think women are more involved than ever,” said Adams.

“People should be fighting for our vote,” said Schwarz.

MORE NEWS: 15-Year-Old Critically Injured In Shooting At Timberview High School Released From The Hospital

The Planned Parenthood ads won’t air in Texas, but rather in specific key markets, like Des Moines, Washington D.C. and Northern Virginia.