(CBS News) – When Orbitz, the online travel booking giant, learned that users of Apple products spend as much as 30-percent more than their Windows-using counterparts on hotels, the site began offering up pricier options first to those surfing from a Mac, the Wall Street Journal reports.

Orbitz executives insisted that the same room wasn’t being shown at different prices to Mac users, and that customers always retain the option of searching by room price first, the Journal reports.

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The move by Orbitz is part of the growing trend of online retailers tailoring their offerings based on a wide variety of available user data; in this case, they targeted the hardware used by the shopper.

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