(credit: Victoria’s Secret)

ARLINGTON (AP) – How ’bout them undies?

Victoria’s Secret on Monday will open a store at Cowboys Stadium in Arlington featuring lingerie and other clothing promoting the NFL’s most valuable team. Dallas Cowboys executives will also be on hand for the unveiling of the co-branded women’s items including tees, sweats, hoodies, tank tops, underwear and sports bras.

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Victoria’s Secret says it’s the first time the company has opened a store at a professional sports venue. The limited edition Cowboys Collection items will also be available in Victoria’s Secret stores throughout North Texas.

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Forbes magazine this month named the Dallas Cowboys the NFL’s most valuable team for the sixth consecutive year, worth more than $2 billion.

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