DALLAS (CBSDFW.COM) – There’s a lot of frustration at the Dallas Police Department as authorities continue to search for the person responsible for a number of insurance companies and now a retail store robbery in the Oak Cliff and Buckner Boulevard areas.

Police have been increasingly concerned about the robber who they say has been very aggressive in some of the cases.

The situation is so serious, DPD now has the assistance of the FBI and they’re also asking to public to help identify the criminal, before someone gets seriously hurt.

A surveillance camera caught the robber walking into a Metro PCS store this past Sunday. He went into the southwest Dallas location with his gun raised.

A witness remembers the man yelling, “Nobody move and give me all the money.”

The same man who robbed the cell phone store has been linked to a dozen different robberies around town. But the robbery on Sunday was different; this time police say he broke his pattern.

DPD Major Jeff Cotner said, “We’ve been working with those patterns. In law enforcement, that gave us a lot insight into where he would be, what time of day.”

Before this latest incident the robber had only targeted insurance companies. The Sunday robbery was also the first to fall on a weekend and it happened further southwest than the other crimes.

Since July, police had relied on the fact that the suspect primarily hit insurance offices, during the week, and around midday.

For months, police have been using what they know to try to predict where the thief would strike next. Surveillance efforts in those areas were also increased. But police say the suspect is in and out of the businesses in 45 seconds or less.

In several instances witnesses and victims told officers they had just missed catching the suspect at the scene. “Sometimes I feel like we’re chasing him, instead of getting ahead of him,” Cotner said.

On Monday, police released information on one thing that hasn’t changed. Authorities say their robber has been using a red or maroon-colored SUV as his getaway vehicle.

The suspect is described as a Black male, between 25 and 30 years of age. He stands between 6’0″ to 6’2″ tall and has a thin build.

Anyone with information about the robberies or the wanted suspect is asked to contact Dallas police at 214-671-3638 or 214-671-3661. Anyone wanting to remain anonymous can contact Crime Stoppers at (214) 373-TIPS (8477).

A $10,000 reward is being offered for information that leads to an arrest and indictment in the case.

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