DALLAS (CBSDFW.COM) – One North Texas organization is taking away the financial burden of buying a prom dress for students in need.

The Council on Alcohol and Drug Abuse started BuzzFREE PROMises 13 years ago. Its Community Coalitions Coordinator, Justin Mazzeo told CBS 11 News that it is about encouraging and supporting healthy choices made by juniors and seniors in the area.

“The students go through a program as well as the parents that attend with them about alcohol, tobacco and drugs and about all the things that kids face,” said Mazzeo. “We give them skills to make healthy choices in and around prom night.”

The day event includes a fashion show as well as educating both parents and students. The event and with a pledge, too.

“To be drug and alcohol free on prom night and at the end of the day they are rewarded with a dress or tux if they are a guy.” said Mazzeo.

A popular retail boutique named ‘Whatchamacallit’ has donated dresses for the past six years. This year the store is donating 900 of their top selling dresses.

“We tried to keep it really fun this year… a lot of girls that are coming in the stores are looking for fun and a lot of bling,” said Erica Holcomb, Manager at Whatchamacallit.

High school students eager for consideration in the dress giveaway must register and write an essay on what it means to remain buzzfree. The meaning of the essays is paramount, according to Mazzeo.

“To see why these kids are getting involved, besides just the free dress to us really is the most rewarding part,” said Mazzeo. “At the end of the day everybody’s happy, everybody’s smiling and we know that we’ve made some sort of impact on them for the choices they’re going to do going forward.”

Click here for more information on how to participate.

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