NORTH TEXAS (CBSDFW.COM) – There’s a new so-called battle ground receiving more attention in this year’s governor’s race.

Both Senator Wendy Davis and Attorney General Greg Abbott are both taking steps to target Hispanics. It’s a group, which both candidates said are vital for November’s race.

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Wendy Davis launched her Spanish language website and twitter page Monday in a move to reach out to Hispanics. Historically, the Democratic party has done a better job attracting their votes. But this year, Davis may have to play “catch up.”

A Spanish language campaign can reach voters who are often overlooked, for example.

Commissioner for Dallas County District 4, Dr. Elba Garcia said she has seen the powerful effect it can have.

“I know I always say a few phrases in Spanish and people react different,” said Dr. Garcia.

Republicans are taking the lead attracting the Hispanic vote in the governor’s race this year.

“Good for Senator Davis for going out and reaching out to Hispanics, but she’s late. We’ve been doing this for two years,” said Republican State Representative Jason Villalba of Dallas.

Gregg Abbott’s campaign started tweeting in Spanish in May 2012 and he launched his Spanish website in January. What some may consider Abbott’s most powerful asset, though, is his Hispanic wife named Cecilia.”Of course, he’s going to be shaped by her opinions and her concerns and her issues,” according to Villalba.

She’s granddaughter of Mexican immigrants and has joined him on the campaign trail.

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“Welcome to election year. Everyone’s gonna tout whatever best asset they have and he has a Latino wife. Hey why not?,” said Garcia.

Davis, on the other hand, has a Hispanic running mate named Leticia Van De Putte, the Democratic candidate for Lieutenant Governor.

Garcia said she hopes Hispanics look at which candidate best reflects their political beliefs. “I think we want someone who addresses health, education, quality of life issues,” said Garcia.

Both sides are fighting for the upper hand and both sides need it. “It’s a vote that cannot be forgotten,” according to Garcia, who said she isn’t worried about Davis’  Spanish website being launched two months after Abbott’s.

With the election set for November, Spanish voters have plenty of time, according to Garcia to get to know both candidates.

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