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NEW YORK (AP) — Sony Pictures Entertainment says that “The Interview” has made more than $31 million from its online and on-demand release.
The studio Tuesday announced digital figures for the film spanning its first 11 days of release since opening Dec. 24.
Sony had previously said the film made $15 million in its first four days online, so demand for the Seth Rogen comedy has slightly declined as Sony has added more platforms.
Initial plans to release the comedy, about an assassination attempt on the leader of North Korea, were thwarted when threats aimed at theaters were made.
Sony has steadily increased digital operators. While $31 million constitutes the most lucrative digital release for a Hollywood film, “The Interview” stood to make more in a wide theatrical release.
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