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Fort Worth (CBSDFW.COM) – Many of the rough and rugged cowboys at the Fort Worth Stock Show & Rodeo were dressed in pink at Will Rogers Coliseum Tuesday. From pink shirts to pink stairs, even the cows were looking a little blush.

The goal of the day, to raise awareness about breast cancer.

A mobile breast screening center set outside the Coliseum. Attendees were ale to pick up information to educate them about the importance of breast care and early detection.

Mary Ann Means Dufren, executive director of Susan G. Komen Greater Fort Worth said, “To see our cowboys in pink and the community coming out in pink showing awareness and support for our survivors is absolutely incredible.”

Attendee and breast cancer survivor Dawna Stankus found all the pink to be a bit overwhelming. “Nobody is ever guaranteed tomorrow and if this is the last day that they ever see and see that this is a support system that they got and so many people care and the stock show has the opportunity to provide this for us it absolutely wonderful.”

Fifty percent of proceeds raised at the Stock Show today will go to Susan G. Komen of Greater Fort Worth.


(©2015 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)Dawna Stankus